1) Our organization understands the difference between creativity and innovation, and knows how to stimulate both.
2) Everyone understands the need for us to be constantly innovative with our products, services and processes, both the existing ones and the new ones.
3) Our senior leadership has crafted a shared, inspiring growth strategy and has identified and communicated a handful of strategic & tactical initiatives that are driving our innovation efforts toward that envisioned future.
4) Our business strategy recognizes that major shifts in environmental factors, like Technology, Regulation, Competition, and our Consumers/Customers, can significantly impact our ability to compete, so we have established methodologies for staying on top of emerging trends in these four key areas.
5) Our organization has developed a formal innovation process that is followed all the time, whenever innovation is needed.
6) When something requires that we innovate quickly (e.g. a competitive threat, a consumer demand, a new technology, a regulatory change), our organization is really good at responding faster than our rivals.
7) Our company has identified its strategic competencies and is pursuing a plan for developing them in support of higher levels of consumer/customer satisfaction.
8) We have a number of different areas of expertise within our organization's various work groups and/or divisions, and we are constantly encouraged to share best practices and collaborate on potentially new business/product/service opportunities.
9) Our employees have a clear understanding of how their individual contributions link to the company's overall innovation goals.
10) Senior management is quite visible in its support of innovation in our organization. I can cite at least one example of this.
11) Taking risk and being willing to fail are encouraged in my organization. I can cite at least one example of this.
12) Our innovation teams are multi-level, cross-functional groups that mix both expertise and naiveté. In fact, we often include people on our innovation teams who do not work directly in our work group/division/company.
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