Business Innovationist. Cris brings his deep experience in new product marketing, strategic planning and business innovation to Creative Realities. As a senior innovation consultant with over twenty-five years of experience, he is passionate about helping companies unlock their business potential through innovation.
Cris began his career at Procter & Gamble and Nestle SA, where he held several managerial positions in brand marketing and new product development. He brought his marketing experience to Lotus Development Corporation where, as part of their management team, he spearheaded marketing and new product initiatives for the software company during it’s early, meteoric rise.
Cris’ passion for product innovation and for helping companies plan and execute their own innovation agendas led him to Creative Realities where he serves as a senior member of the Creative Realities team. He has successfully helped companies as diverse as Apple, AT&T, Kraft, Disney, John Hancock and Tribune Companies generate more than $2B in new products, services and other strategic initiatives.
Among his accomplishments, his work with the Tribune Companies led to the creation of very several successful new Internet ventures and a major, early equity investment behind AOL. At John Hancock, he led their Long Term Care division to develop and market a new generation of insurance products that have since become the industry standard and best selling line of products.
Cris has an Environmental Engineering Degree from Tufts University and an MBA from the Wharton School. He has appeared on CNN with Wolf Blitzer and has been cited by the Wall Street Journal and other national publications.