We are Business Innovationists. Our client successes are driven by our unique skills at creating organizational alignment behind one innovation agenda. More often than not, well-intentioned innovation programs fail right from the start because the organization’s senior executives (strategic focus), middle management (operational focus), and program leaders (tactical focus) speak different languages when it comes to the topic of innovation. Every CRI program begins by aligning all three of these constituencies behind one focused, inspiring and motivating innovation agenda, thereby significantly increasing the likelihood of truly breakthrough ideas being discovered and implemented…faster.

Aligning Agendas
The #1 reason for failed innovation efforts is misaligned agendas.

Our managing partners each have a minimum of 30 years of experience pursuing innovation in large organizations, and our consulting teams of Business Innovationists are experienced practitioners in the hands-on application of the latest innovation tips, tools and techniques.

Since we opened our doors in 1988, we have pioneered many of the innovative practices commonly found today, such as:

• Interactive alternatives to traditional focus groups (featured in The Wall Street Journal)
• Expertise in competitive profiling
• Breakthrough work in technology maximization and transfer
• Intellectual property expansion
• Creative exploration of the four uncontrollable marketplace drivers of innovation…

And many more.

We believe, fundamentally, that innovation is about people, and the organization’s will to embrace new ideas. Our job is to help leverage the power of the accumulated knowledge within any company in support of its innovation agenda.

For almost 20 years we have worked with an array of blue chip clients on a range of innovation challenges.