We define innovation as the process of envisioning and successfully implementing new ways of doing anything that adds value to an enterprise and its customers. It’s not limited to new revenue sources (new products, services and businesses). It requires an aligned innovation agenda, a commitment to be externally focused on unmet and undiscovered customer opportunities, plus the skills and tools necessary to execute on that one, shared innovation vision.

Innovation: We have been helping clients innovate for almost 20 years. The depth of that experience has enabled us to define proprietary processes and create the supporting tools and metrics that elevate innovation efforts from creative exercises to real value creation. CRI’s 5-Phased Innovation Model aligns the enterprise around any innovation task, stretches the possibilities of what can be, then creates and implements new, value-creating solutions.

Our understanding of The 4 Uncontrollable Drivers of Innovation and Innovation’s 9 Critical Success Factors enables us to provide our clients with meaningful and useful innovation direction, advice and counsel.

Management: We not only design customized programs to meet the specific innovation needs of our clients, we manage the process as well. Clients have characterized our strength in project and process management skills as a core competence that has been critical in allowing them to address their innovation imperatives in a disciplined and timely way, always mindful of the importance of time to market.

Collaborative: Our approach not only takes our clients beyond the world as they perceive it to gain new insights and perspectives, it also brings outside experts into their world to provide powerful collaborative input from diverse, non-competitive “worlds.” Those outsiders are often the source of breakthrough ideas or solutions. Clients credit this collaborative approach with providing them with vital and invigorated new ways of looking at their industry, their competitive landscape and business models while challenging their existing paradigms. The result is a level of passion and commitment to success among their employees that is unparalleled in their experience.