Why
Organizations don’t innovate because they want to; they innovate because they have to. Therefore, strategic direction and visible support for innovation are two of senior management’s key responsibilities in both business-to-business and business-to-consumer companies. Their challenge, as the organization’s innovation sponsors and decision makers, is to create:
1) A sense of urgency for the importance of innovation to the future of the business.
2) A clearly articulated definition of innovation, as a touchstone for decision-making.
3) Organizational alignment behind one innovation agenda (failure to do this is the #1 reason why innovation initiatives fail).
4) Protected funding.
5) Air cover when embedded systems resist the implementation of innovative new ideas.
These are a few of Innovation’s 9 Critical Success Factors. Senior managers who provide them will significantly improve the odds of highly profitable, competitively preemptive growth happening on their watch, as part of their legacy to the future of the company.
Results
- A strategically focused, organizationally aligned, and disciplined road map for innovation.
- Management and project team trust in the professional who will lead the process.
- Positive buzz, high energy, and support for innovation at all levels of the organization.
- An increased tolerance for taking risks.
How
Download the full one-page description of Strategic Agenda & Alignment now to learn how we do it.