The world is constantly changing. As it does, business models and business processes, need to be reviewed holistically in order to ensure they are optimized for the current state of the world. In spite of this obvious need most business models either remain static until dramatic change is needed, or they evolve piecemeal, with elements bolted on to serve some particular need of the moment. Over time, business models can become cumbersome, inefficient and laden with redundant costs and/or aspects that add cost, but that no longer add value. When seeking to become more competitive or to reduce costs while maintaining value for the customer and consumer, the business model needs to be re-examined. A visual map helps to clarify the individual elements, the process flow and the value chain of a business.
- A highly visual and inter-connected business model, for which a complete business plan can be built with all the critical components identified.
- Recognition of inconsistencies and incompatibilities with the current value chain and key decisions that must be made if the idea is to be pursued.
- A beginning sense of what start-up costs and decision milestones may be required.
- Overall, a sense of what this new business opportunity will look like, thereby allowing the enterprise to better understand its strategic fit, the required investment, and the internal challenges for making it real.
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