Client Challenge – One of Creative Realities’ founding clients in 1988, Bacardi has continued to partner with us in pursuit of new products, new trademarks, and the revival of existing brands that have created significant organic growth for the company.
Collaborative Breakthrough – In Bacardi’s case, it’s not a matter of a single collaborative breakthrough. Working with CRI for almost two decades, there have been many innovations resulting in a continuous stream of new value creation.
Reality – Among the new realities created during this collaboration have been:
- Bacardi Frozen Tropical Mixers, a delicious canned drink base (daiquiris, piña coladas) made possible by an alliance with Coke Foods (late 1980s)
- Bacardi Limon™, the first citrus-flavored rum, helped launch the flavored spirits craze (mid 1990s)
- The re-launch of the newly acquired Dewar’s brand (late 1990s), and creation of Dewar’s12 (early 2000)
- A program to reinvigorate a stagnant category with new approaches to premium spirits and a global marketing partner alignment
- More to come.
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