The pursuit of growth through internally generated innovation happens differently from enterprise to enterprise. These activities are most effective when structured to deliver the organization’s desired level of innovation. Innovation has three levels: Incremental, Breakthrough, Transformational.
Incremental innovations are those small tweaks and improvements that keep us in the game. They are important, but they don’t create major sources of growth. Frequently, multiple projects, teams, departments and business units compete for limited
innovation resources. In order to manage finite resources (funds, people and capital) many business-to-business and business-to-consumer companies have instituted Stage Gate systems.
Stage Gate models work best at managing incremental innovation. Unfortunately, their very design can unintentionally kill potential breakthroughs.Therefore, more and more companies are recognizing the need to allocate resources for the pursuit of breakthrough innovation. and are exploring other options. Dynamic Innovation is designed for these goals.
- A smarter, more innovative organization over time.
- A process for pursuing big ideas that creates a competency and comfort for disciplined risk-taking.
- Larger innovations that enjoy bigger margins and that promote the strategic direction of the company.
Download the full one-page description of Dynamic Innovation now to learn how we do it.