In business as an innovation consulting firm since 1988, we have worked with a worldwide Who’s Who list of blue-chip clients in virtually every industry and field of endeavor. This is one of the reasons we’re so good at this stuff. And here’s a clue as to why: if you are like most people, you’ll review our client list and immediately hunt for the names of our clients who are like you, or are somewhat "relevant."
Experienced innovators understand that what you should be looking for is the list of clients and industries we’ve worked with who are least like you, especially the ones who at first appear to be completely "irrelevant." This is because 40% of innovation is about "borrowing" from other worlds, and we have extensive amounts of experience helping our clients to successfully borrow and adapt from a variety of other worlds, because we have played in so many of them.