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Is Brainstorming Broken?

  
  
  
  
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Last month, I attended the Front End of Innovation Conference in Boston, which in itself was a great learning experience (see: FEI 2011, for more info). The second day of the event was kicked off by a thought-provoking keynote by Jonah Lehrer. A Rhodes scholar, author, and contributing editor at Wired Magazine, Jonah is an all-star. His polished presentation focused on shedding some light on understanding how our brains work, bringing a welcome change from the case histories of the previous presentations (not that there is anything wrong with those).

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