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Innovating a Superior Experience

Posted on Wed, Feb 29, 2012 @ 08:54 AM

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In the last few years, the user experience has come increasingly to the forefront of innovation and design thinking. Colloquially known as UX design, considering how the consumer interacts with a product or brand is a way of meeting tough to articulate needs beyond pure functionality.

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Tags: innovation, Clay Maxwell, bizinovationist, user experience, UX, branding

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