Martin Madaus – Client
Former President of Millipore
"At the pace business is moving today long-term strategic planning has become an exercise in futility. "Future Pull," the Creative Realities program for creating a company’s long-term Strategic Innovation Agenda, offers a very effective method to play out how the most important trends, events, and disruptive forces will shape the future world in which your company will need to succeed. The innovationists at Creative Realities challenged my thinking and taught me to get involved personally, to lead a company wide effort focused on achieving breakthrough innovation and helped us think about the future in a much bigger way.
It's a radical departure from status quo thinking and extrapolation planning. Your assumption that you are still a relevant company for your customers in 10 years will be challenged...and you should welcome that. Creative Realities has designed a mind-bending and challenging process that will make you think and act differently."
Year first hired: 2009