Why
Most companies, whether they are business-to-business or business-to-consumer oriented, tend to define their competitors in terms of today; as those who “do what we do.” For example, in the early 1990s overnight shippers such as FedEx, DHL, and Emory defined their competitors as other overnight shippers. They didn’t recognize the fax machine as a competitive threat until it eliminated a highly profitable piece of their business. This was an example of “competitive myopia.”
To help clients avoid competitive myopia Creative Realities has created two services. Together they provide a forum to preemptively: 1) identify innovative opportunities during the Discovery phase, and/or 2) provide a valuable reality check during the Incubation phase.
Results
- A complete redefinition of competition.
- Before Invention: The identification of high-potential white space opportunities
- After Invention: Battle-tested innovations with a higher likelihood of success.
How
Download the full one-page description of War Games now to learn how we do it.