Creative Realities, inc. (CRI) is an innovation management consulting firm. We specialize in creating profitable growth, by unifying Strategic Innovation Agendas at all levels of an organization and then helping them create and implement breakthrough innovations of all types, not just new products and services.

Critical to our client successes is our ability to foster organizational alignment between senior executives, operating management and project teams. We do this by providing skills, tools, process facilitation and coaching in both business-to-business and business-to-consumer companies. Since our founding in 1988, we have helped cross-functional teams in over 35 different industries create and implement:

• Pre-emptive new products & services.
• Fertile & extendable new platforms.
• Low-investment, non-cannibalizing, new market adjacencies.
• Revitalization of existing, sometimes tired, businesses & brands.
• Improved profitability, by applying our innovation process skills to existing operating models.
• Business Models for existing and new lines of business.

Ours is a team-based philosophy. Our customized innovation programs are designed based upon our core belief: “People have passion to implement what they help to create.” One of our key differentiators is our unique skill in managing cross-functional collaboration within the corporate hierarchy, as well as with both internal teams and external "WildCard" experts. This is why clients call us their Innovation Management Collaborative. We provide the ongoing alignment between project & operating teams and their executive management sponsors.