Our 3 Keys for Innovation

Our 3 Keys for Innovation

"You get what you play for."  Innovation is not about being lucky.  Replicable, ongoing innovation requires understanding, intention and follow-through.  To succeed you must understand its dynamics.  There are Critical Factors for Success; there is a 5 phased process; and there are 4 domains that drive us to change and innovate.

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Critical Success Factors

After over 25 years in this business, we have learned what makes innovation work, and what stands in the way of success.  See where you are strong and where you are weak.
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It's  Dynamic

Innovation is not a linear process.  It's dynamic and iterative.  As an on-going process, it has 5 discrete phases, with different tools needed in each phase.  CRI has developed proprietary tools to leverage each phase of the process.

Learn about all 3 Keys in our whitepaper "Dynamic Innovation"

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Innovation's 4 Drivers

There are 4 Uncontrollable Drivers of Innovation that are bigger than any brand or any industry.  They can't be managed or controlled by you.  To succeed, you must build your "radar dish" to constantly study these Drivers and leverage them to your advantage..


Our Philosophy

Our Core Belief is that "People have a passion to implement things they help to create."  It's our job to unleash that passion, and to provide innovators with the tools, skills and direction they need to succeed.  So our philosophy and our approach is to teach, to guide, to coach, to facilitate teams of your own resources, stretched by outside experts, to find the answers that are right for you and to instill in your team the passion to actually implement strategically based, innovative thinking into new  ways of creating value for the company.  Ours is a "Learn" and "Think" while you "Do" aproach.

Innovation is a function of Strategic Foresight + Insight + Creativity + Implementation.  Success requires a flexible discipline in all four areas.

To achieve this goal, you need experienced partners on your journey.  We are a boutique consulting firm, and proud of it.  Each client team is staffed with "Business Innovationists" who have not only years of experience in innovation, but decades.  They all work in the full range of B2B and B2C industries.  It's this senior, cross industry approach that ensures you have the best advice from all worlds, not some narrowly focused perspective.

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"Anything that won't sell, I don't want to invent. Its sale is proof of utility, and utility is success."  Thomas A. Edison