Most existing companies with innovation growth initiatives still try to pump their new ideas through their existing business model. Clearly it is less expensive, requires less investment and they know how to do that. But the world has changed. Companies that don't explore and develop new business models to deliver the real Value Proposition in today's world are unable to extract the full value of their innovation. Our business model approach is intended to train innovators and executives on what is involved, how to think about it, how to create, deliver and capture the full value of their innovation efforts to grow the company.