Innovative thinking is both a skill and a talent. Even the most talented can benefit from some outside stimulation from time to time.
"In 1989 we reviewed innovation resources and selected CRI to help us on a project to invent new restaurant concepts. The result was a unique restaurant that is still winning awards over 20 years later. We continued to work with them on a range of diverse projects. They led our teams through a variety of customized creative processes that pushed us to do our best work. They understood our company and its culture and that was critical to our success in being more innovative in everything we do." -- Gordon Roe, Walt Disney World