While new products and services are the typical area for Innovation, in today's world, new business models create the real breakthrough leaps in value.
"CRI brings a radical departure from status quo thinking and extrapolation planning. Your assumption that you are still a relevant company for your customers in 10 years will be challenged...and you should welcome that. Creative Realities has designed a mind-bending and challenging process that will make you think and act differently." -- Martin Madaus, Chairman and CEO at Ortho Clinical Diagnostics, formerly client CEO, EMD Millipore