External Perspectives Help Stretch New Thinking, Even About Mature Products 

Avoid getting so "smart" about your product, service or industry that you fail to see the opportunities that are open to you. 


Client Challenge



To reinvent pantyhose.  
The unmentionable truth is that wearing pantyhose often creates dry, itchy, uncomfortable skin.  The technological breakthrough came when a highly skilled chemist from Bacardi, who was totally naive to the hosiery industry, introduced encapsulation technology from the beverage industry to the world of pantyhose.
L’eggs Care With Aloe encapsulates skincare lotion into pantyhose that applies a light layer of moisturizing aloe when pantyhose are worn.

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"Having worked with CRI on many projects, I've value that they are able to become part of your company, while pushing you to stretch your imagination and the boundaries that might otherwise keep you from reaching breakthrough results. The team from CRI engross themselves in your business and really become a partner - they get results!!!” -- Steve Bjorklund, financial planning and analysis, USG