How to you get the cultures of two long-term competitors to merge to provide greaater value to their consumers as well as their shareholders? It takes an innovative vision, a careful playbook, and the creation of a truly collaborative environment.
"“I can tell you that on numerous occasions CRI staff took us to places that were very uncomfortable. Had we not had that opportunity, and to do it in a very controlled way, there would still be some deep-seated issues amongst members of the organization about the unification process. There is a fine balance that has to be struck in the ability of someone to draw these feelings out and get these issues to the table, but do it in an environment that is conducive to building something new. It is my opinion that the Creative Realities staff truly had the ability to do this." -- Chuck Skillings, CEO, Unity Health Center
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