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Merging Cultures to Meet the Future

How to you get the cultures of two long-term competitors to merge to provide greaater value to their consumers as well as their shareholders?  It takes an innovative vision, a careful playbook, and the creation of a truly collaborative environment.

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Client Challenge

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Collaborative
Breakthrough
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Reality

Successfully merge two formerly competing hospitals by creating one culture that is united behind a Strategic Vision of the future and the strategic and tactical Playbook for its implementation. 
Until everyone from each hospital campus understood and accepted the reasons for merging they were not prepared to participate in moving the combined enterprise into the future.  Success began by focusing on the staff, beginning with the creation and sharing of an understandable and compelling Case for Unification. This was followed by the sponsorship of cross-functional and cross-campus seminars and the creation of a bi-lateral team of mid-level Internal Champions, to help communicate and evangelize messages to the entire organization.
These two formerly highly competitive and distrustful cultures were successfully merged, forming a new value to the community for healthcare.  A Strategic Vision and a Strategic Playbook for Unity Health Center, with 5 Strategic Imperatives and 17 Tactical Plays (initiatives) to reshape the way healthcare is provided in their market.

 

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"“I can tell you that on numerous occasions CRI staff took us to places that were very uncomfortable. Had we not had that opportunity, and to do it in a very controlled way, there would still be some deep-seated issues amongst members of the organization about the unification process. There is a fine balance that has to be struck in the ability of someone to draw these feelings out and get these issues to the table, but do it in an environment that is conducive to building something new. It is my opinion that the Creative Realities staff truly had the ability to do this." -- Chuck Skillings, CEO, Unity Health Center