Improved Customer Relationships through Value-Added Services

Training a Sales force to collaborate with customers for mutual value creation... learning to become "Listeners & Learners" rather than "Tellers & Sellers."

Client Challenge

Collaborative

Breakthrough

Reality

“To unleash the full potential of USG to meet our key customers’ needs.”

Historic market forces had created a transactional approach to relationships. USG had an opportunity to Listen & Learn versus Sell & Tell, as a powerful approach to forming stronger business relationships with their key account customers.

The KAMP Process was so successful, it was rolled out nationally and has become the way USG does business. 6 new Value Added programs to enhance customer value were intiated system-wide, and a variety of unique customer programs for Key National Accounts.

Learn more about Collaborative Innovation

"CRI's ability to build trust and confidence within an atmosphere of positive change is very powerful, I hold CRI in the highest regard and look forward to an ongoing relationship" -- Rob Waterhouse, General Manager, L&W Supply (a division of USG), former SVP USG Ceilings.

Contact Us

781.856.7587