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FileFacts™

Distilling the information you already have, or can easily obtain, into meaningful and relevant strategic insights for innovation
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Purpose
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Process
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Payoff
Creative Realities believes in "strategic innovation" -- innovation grounded in real marketplace and consumer unmet needs, trends and opportunities.  FileFacts™ is our collaborative team process for level-setting everyone's understanding, sharing information you have that exists in "silos" around the company, and reviewing available existing data from outside your company to uncover strategic insights, as well as gaps of knowledge that need to be filled.
FileFacts™ power lies in its simplicity.  First we do what is rarely done in an organization.  We ask people from all around the company what information they have or can find on our topic.  Then we search the internet for other available information.  We then meet as a team for a couple of days using group collaboration techniques to distill this information into useful insights, and to identify gaps we need to explore.  Finally, we turn collect as much information as possible about our subject area, trends, etc. that already exists
Your company has a "shared vision" regarding your future competitive world and how you intend to win in that world.  With a clear vision, senior executives have strategic criteria for decision making regarding investments, asset and resource allocation and innovation that is all working toward the same goal.  Because they have immersed themselves in the learning and had a voice in envisioning this future, they have a passion to make it happen. 

A very smart and successful CEO of an innovative company in the fast moving world of Life Sciences, when challenged about using "imaginary numbers" of NPV and ROI as his criteria for investing in major innovation programs asked "If not those criteria, what criteria should I use?"  The answer was another question: "Do you you have a vision for this company and how it will be successful 10 years from now?"  His answer was "No".  Our point, and his "Eureka!" was that making big investment decisions is easy if you have a clear vision and goal -- which ones further that goal?  Which ones must you succeed at to win?  NPV and ROI are always estimates in early innovation... extrapolations and assumptions -- "Imaginary numbers".  Are you still making strategic investments based on someone's financial assumptions?

 

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