Future Pull: Envisioning the Future and creating your plan to make it happen... your way!
A successful CEO of an innovative company in the fast moving world of Life Sciences, when challenged about using "imaginary numbers" of NPV and ROI as his criteria for investing in major innovation programs asked "If not those criteria, what criteria should I use"? The answer was another question: "Do you have a vision for this company and how it will be successful 10 years from now"? His answer was "No." Our point, and his "Eureka!" was that making big investment decisions is easy if you have a clear vision and goal -- which ones further that goal? Which ones must you succeed at to win? NPV and ROI are always estimates in early innovation... extrapolations and assumptions -- "Imaginary numbers". Are you still making strategic investments based on someone's financial assumptions?