In business the best ideas often come from people who know nothing about what our clients do. Think of the number of Nobel Prize winners who are educated in one discipline and yet create breakthroughs in another that they appear to know nothing about. At Creative Realities we take great delight in bringing Naïve Creatives into our client programs, simply because they know nothing about the client’s business but, at the same time, are unusually creative. Like the retired Bacardi chemist who helped our L’eggs client to “re-invent pantyhose,” by using encapsulation to put aloe into their hosiery. Or the award-winning portrait photographer who helped Pitney Bowes discover a way to build internet capabilities into their mail-processing products. Or the environmentalist who helped a petroleum refiner develop safe ways for disposing of hazardous waste in the sea. Many of our clients believe that this proprietary cadre of Naïve Creatives is one of our most explosive stimulators of new ideas.
- Experts and Visionary Thought Leaders