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The Innovation Blog

Innovating a Superior Experience

Posted by Creative Realities on February 29, 2012

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Topics: Clay Maxwell, bizinovationist, user experience, UX, branding, Innovation

Success Factors for Breakthrough Innovation

Posted by Jay Terwilliger on December 20, 2011

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Topics: Jay Terwilliger, bizinovationist, Success Factors, breakthrough innovation

On Creativity - How has the economy impacted creative thinking?

Posted by Creative Realities on December 12, 2011

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Topics: creativity, Clay Maxwell, bizinovationist, Innovation, brainstorming

The Power of a Creative Space

Posted by Creative Realities on November 22, 2011

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Topics: creativity, Clay Maxwell, bizinovationist, Innovation

Selecting an Idea for Newness, not Feasibility

Posted by Creative Realities on September 14, 2011

We tell our clients to select an idea first for newness, second for appeal, and last for feasibility. Why? Because real breakthrough innovation has to have a very high level of newness owing to the fact that newness cannot be built in to an idea. The newness of an idea can and will only move in one direction, it’s a fleeting thing. Appeal is important for traction but doesn’t have to be widespread (it won’t be if it’s truly new, people are afraid of what’s new). Moving an idea forward requires support and to get that initial support some amount of appeal is a necessity. Feasibility, unlike Newness, can be built into an idea via some well-managed creative problem solving (that’s another post). By beginning with a high level of newness, a acceptable level of appeal, and a moderate-to-low sense of an idea’s feasibility, you can end up with an idea that scores high on all three spectra, sacrificing only a minimal amount of newness in improving the feasibility. Then you’re on your way to real breakthrough innovation!

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Topics: creativity, Clay Maxwell, Ideas, bizinovationist, newness, feaasibility, appeal

TOP 10 Innovation Retweets from June 2011

Posted by Creative Realities on July 6, 2011

Yeah, yeah it’s a bit late.  I know.  We’ve been busy!  And, apparently we’re not alone in that respect in the innovation space.  That’s good, because not only does it mean the economy is trending in the right direction, it means I had plenty to choose from to compile this list.  So, without further ado, here’s what we saw “innotweeted” the most in June 2011:

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Topics: Clay Maxwell, Twitter, trends, bizinovationist, Innovation

The Hard Part: Sorting through all these ideas

Posted by Creative Realities on July 5, 2011

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Topics: facilitation, Clay Maxwell, bizinovationist, Sort, invention, Innovation, strategy, brainstorming