The Innovation Blog

The 'SNIFF' test - criteria for early-innovation decision-making

Posted by Creative Realities on March 28, 2011

Innovation clients frequently ask us how to make better decisions when pursuing breakthrough innovation.  Decision making in pursuit of breakthrough and transformational innovation is significantly different that which is for sustaining or incremental innovation (where frames of reference, past benchmarks, etc. exist).  There are five key decision points along the journey.  At each point, beliefs, assumptions, SWAGS, etc. will get tighter, and more useful.  

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Topics: Jay Terwilliger, SNIFF test, Innovation criteria, selecting, selection, evaluating ideas, evaluating innovation, Innovation, Innovation Strategy, criteria for innovation