The Innovation Blog

The Three Levels of Innovation

Posted by Jay Terwilliger on September 30, 2015

There are three ascending tiers of innovation that you can pursue.  The level you choose will dictate the simplicity or complexity of the journey you will undertake.  Unfortunately, far too many companies expect to achieve the highest levels of innovation while only providing the strategy, tools, and support for lower-level success, at best.  The three levels are:

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Topics: breakthrough innovation, Incremental Innovation, Transformational Innovation, innovation portfolio

Should Innovation Be Top-Down Or Bottom-Up?...It Depends!

Posted by Creative Realities on September 19, 2012

We are often asked if the best way to structure for innovation is top-down or bottom-up? The answer is both if you are going to succeed in the long run.

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Topics: Mark Sebell, Stage Gate, structuring for innovation, game-changing, Innovation, breakthrough innovation, strategy, growth, decision-making, Incremental Innovation

Corporate Innovation Groups: Innovator's Paradise or Purgatory?

Posted by Creative Realities on April 14, 2011

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Topics: Clay Maxwell, Vijay Govindarajan, Corporate Innovation Group, Innovation, breakthrough innovation, Incremental Innovation

The Hipstamatic Debate: Can Innovation Eclipse "The Real Thing"?

Posted by Creative Realities on February 22, 2011

Last week, the controversy over the popular iPhone Hipstamatic app sparked once again as the feature story in Lens, The New York Times photojournalism blog. For those of you unfamiliar with the app, the Hipstamatic produces highly processed shots with color filters and vignette framing that simulates vintage photography. The images are dreamy and while the iPhoneographer (note: this term actually exists) has a degree of control over the style of the shot, no two pictures turn out exactly alike. The debate over the validity of a smartphone camera app started November 22, 2010 when the following paper hit the newsstands.

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Topics: creativity, Lorie Lin, Innovation, new product development, Incremental Innovation, Transformational Innovation

Is the Nintendo 3DS a Transformational Innovation?

Posted by Creative Realities on January 27, 2011

After the announcement of the new Nintendo 3DS on Monday, the Week asked if it was a "game-changer" innovation.  Early reports indicate that the 3D technology is off the charts superior to everything we have seen previously.  Critics contend that the 3D novelty will wear off, and soon smartphones with 3D displays will render Nintendo's product irrelevant.

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Topics: breakthrough innovation, Incremental Innovation, Transformational Innovation