The other day I was having a conversation with the Division President of a large company about innovation. I mentioned to him that in our 30 years in the innovation space, we have noticed that innovation initiatives tend to have a 3-5 year life. The pursuit of breakthrough innovation – “Big Bet” innovation that expands the opportunity for significant growth through expanding markets or creating new ones, takes time. The unfortunate result of changes in Corporate Will is that too often, just when investments begin to pay off with new platforms, new technologies, etc., the efforts are often abandoned.
changing the game,
In Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, a fantastic book about the creative process, Peter Sims builds a compelling case for why breakthrough ideas come about as the result of lots of little experiments. Drawing on everything from Chris Rock's method of developing stand up comedy, to the production process of the animation teams at Pixar, to the "HP Way" corporate culture inspired by Bill Hewlett and Dave Packard, to Frank Gehry's unconventional architecture designs, Sims advocates for a creative process that defies the common understanding of creativity. Sims slays the myth of the creative genius who gets hit with a bolt of inspiration out of nowhere like lightning. Sims argues that, instead, most people who are highly creative achieve success through a constant, deliberate cycle of experimenting, failing, adapting, and fine-tuning. Here are a few of Sims key insights.
creative problem solving skills,
creative thinking skills,
Here at Creative Realities, Inc., we like to have fun. It's our mantra ("You get what you play for"), our cabinets are chock full of toys and pipe cleaners, and anyone who has ever worked with us knows what we mean when we say "bazooka".
Creating an Innovation Team,
This past week I got sucked into what I thought was a pretty weak online debate. The question posed was, "Is Incremental innovation the enemy of Breakthrough Innovation?"
criteria for innovation,
new product development,
Essentials for Innovation,