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The Innovation Blog

Insights from the PDMA's 2011 Business Model Innovation Lab

Posted by Creative Realities on November 4, 2011

Business Model Innovation is becoming a hot topic these days as business leaders increasingly recognize that disruptive innovation requires not only innovative products, but also fundamentally new business models.  Recognizing this trend, the Product Development Manager's Association (PDMA) featured a full day Business Model Innovation Lab at their 2011 Annual Global conference.  I had the pleasure of co-chairing the lab along with Matt Benson, Advanced Innovation Manager at Faurecia.  Our panel of speakers consisted of Josh Suskewicz of Innosight; John Lynch, Head of Innovation at EMD Millipore; Philip De Ridder, Co-founder of Board of Innovation; and Creative Realities President Jay Terwilliger.  We were also joined by an experienced and thoughtful group of participants, which made for an engaging and stimulating session.  Here are a few of my key takeaways and some business model innovation tools that you may find useful.

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Topics: Chris Dolan, business model mapping, Business Model, breakthrough innovation, new product development, disruptive innovation

Business Model Mapping (3 of 3)

Posted by Creative Realities on December 23, 2010

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Topics: business model mapping, Jay Terwilliger, creative thinking, Innovation, strategy, Management

Business Model Mapping (2 of 3)

Posted by Creative Realities on December 21, 2010

Here's Part Two in our three-part series on Business Model Mapping, with insights from Creative Realities' President, Jay Terwilliger:

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Topics: business model mapping, Jay Terwilliger, critical ideation skills, Innovation, strategy

Business Model Mapping (1 of 3)

Posted by Creative Realities on December 20, 2010

The world is constantly changing. As it does, business models and business processes, need to be reviewed holistically in order to ensure they are optimized for the current state of the world. In spite of this obvious need most business models either remain static until dramatic change is needed, or they evolve piecemeal, with elements bolted on to serve some particular need of the moment. Over time, business models can become cumbersome, inefficient and laden with redundant costs and/or aspects that add cost, but that no longer add value. When seeking to become more competitive or to reduce costs while maintaining value for the customer and consumer, the business model needs to be re-examined. A visual map helps to clarify the individual elements, the process flow and the value chain of a business.

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Topics: business model mapping, Jay Terwilliger, Innovation, developmental thinking, execution