Topics: Jay Terwilliger, Relaxed Concentration, creative thinking, Innovation, Collaboration, 9 Critical Success Factors, breakthrough innovation, Essentials for Innovation, brainstorming, creative thinking skills, changing the game, connection making
Where do ideas come from? I recently came across this fascinating interview from Wired Magazine in which authors Keven Kelly and Steven Johnson discuss the "natural history" of innovation and technology. Together, Kelly and Johnson provide what I can only describe as an evolutionary/biological/anthropological perspective on the history of new ideas. I highly reccomend reading the entire article, but here are a few key insights to keep in mind in any pursuit of innovation.
Making mental links between things that are not normally or have not previously been recognized as the source of a new idea
A core skill of brainstorming and creative-problem solving is learning how to make connections; those "a-ha" moments when two or more seemingly unrelated, even irrelevant signals in the brain suddenly come together to create a powerful new insight, idea, or conclusion. Connections almost always require a lot of developmental work to make them real, but the core of the idea/solution is embedded in the connection.