blog_iStock_000017819095_SMALL

The Innovation Blog

Two models for evaluating early innovation: SNIFF and NOMMAR

Posted by Jay Terwilliger on April 5, 2011

Last week on this blog I posted "The "SNIFF" test - criteria for early innovation decision making".  This is a simple, but effective five criteria model for evaluating concepts early in the innovation process. Recently I had the pleasure of attending a workshop led by Jay Paap.  Dr. Paap is the founder of Paap Associates, Inc (PAI), and has been consulting to major companies in the field of innovation for 40 years. In his work, he has also dealt with the issue of client companies seeking to apply metrics or find some other useful criteria for making early stage decisions in innovation, and has a slightly different, but intriguingly similar model to offer.

Read More

Topics: Innovation criteria, Innovation, Innovation Metrics, criteria for innovation, decision-making, technical innovation, criteria, innovation decision-making