Last night I watched the amazing Discovery Channel documentary Rising: Rebuilding Ground Zero chronicling the reconstruction of the World Trade Center after the tragedy of 9/11. The show is an awe inspiring mix of engineering marvels, construction complexity, and a healing nation. The documentary, directed by Steven Spielberg, chronicles the entire span of the project, from the initial visions of the architects, to the planning and coordination of the supervisors, to the steel, concrete, and iron workers erecting the skyscraper at jaw-dropping heights. The new World Trade center is designed to be both a memorial honoring the past, and a beacon of hope looking toward America's future. No matter what project you are working on, there are some impressive takeaways you can apply to your own work.
In order to think differently, you must approach things differently! One of the many ways we do this at Creative Realities is by utilizing visual brainstorming techniques with our clients.
Product launches are complex. That was the main takeaway of the PDMA 2010 Lab E – Launch for Commercial Success which I had the privilege of attending today. The session kicked off with an apt and literal example: a NASA shuttle launch. When NASA launched the Saturn V rocket, its engineers were depending on the successful integration of 2 million distinct systems. 2 million! And, as Richard Koppel pointed out, NASA operates in a space (get it?) where getting it right the first time is “mission critical” – if something goes wrong, not only are millions of dollars wasted, but people die. Fortunately, product launches are not as high stakes as shuttle launches, but you still want to ensure your innovation is brought to market as seamlessly as possible. So how do you launch successfully given all of the variables, risks and uncertainties inherent in the process? Here are the top 7 themes of the day which will help you make sure all systems are go when you blastoff.