Topics: Jay Terwilliger, Vijay Govindarajan, Learning From Failure, Innovation, creative problem solving, Innovation Metrics, breakthrough innovation, criteria for innovation, approximate thinking, developmental thinking
Last week on this blog I posted "The "SNIFF" test - criteria for early innovation decision making". This is a simple, but effective five criteria model for evaluating concepts early in the innovation process. Recently I had the pleasure of attending a workshop led by Jay Paap. Dr. Paap is the founder of Paap Associates, Inc (PAI), and has been consulting to major companies in the field of innovation for 40 years. In his work, he has also dealt with the issue of client companies seeking to apply metrics or find some other useful criteria for making early stage decisions in innovation, and has a slightly different, but intriguingly similar model to offer.
In a recent workshop I was asked this question: “If you could only share one thing that executive decision-makers must learn if they are to get what they expect from their innovation investments what would it be?” I didn’t hesitate for a second. I immediately flashed this hockey graphic onto the wall. They thought I was nuts.