The other day I was having a conversation with the Division President of a large company about innovation. I mentioned to him that in our 30 years in the innovation space, we have noticed that innovation initiatives tend to have a 3-5 year life. The pursuit of breakthrough innovation – “Big Bet” innovation that expands the opportunity for significant growth through expanding markets or creating new ones, takes time. The unfortunate result of changes in Corporate Will is that too often, just when investments begin to pay off with new platforms, new technologies, etc., the efforts are often abandoned.
changing the game,
Like it or not, we are in an era of discontent, and it’s only getting worse.
There are three ascending tiers of innovation that you can pursue. The level you choose will dictate the simplicity or complexity of the journey you will undertake. Unfortunately, far too many companies expect to achieve the highest levels of innovation while only providing the strategy, tools, and support for lower-level success, at best. The three levels are:
“You’ve got to be very careful if you don’t know where you are going, because you might not get there.”
When you think of innovative cultures, think of an ice cube:
Change happens at the edges where the ice cube, or the organization, meets the world around it.