The Innovation Blog

M.A.S.H. Mentality: The Prescription for Success

Posted by Creative Realities on July 14, 2010

At Creative Realities, we call ourselves "the innovation management collaborative."  We do that as a result of  some brand equity research we commissioned about a year ago to find out what value our past and current clients found in us versus the competition.  We were in the midst of creating a new "Brand Expression" for ourselves with a cool company called blackcoffee.
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Topics: Jay Terwilliger, Creating an Innovation Team, Championed Teamwork, Expertise and Naivete, M.A.S.H