In order to think differently, you must approach things differently! One of the many ways we do this at Creative Realities is by utilizing visual brainstorming techniques with our clients.
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We use markers, pipe cleaners, computer software or almost anything to visualize a thought or idea. In addition to being very effective, visual brainstorming is also a lot of fun!
One of the most whimsical visual brainstorming tools we use in-session is an experienced visual illuminator.
Harvey Ehrlich, who we have been working with for over a decade, not only brings graphic or iconic thinking to life, but also acts as a thought provocateur and pushes folks to stretch and think in different ways.
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He explains, “For me, working in innovation, which mainly exists in the world of speech, gives me the opportunity to bring to clients and corporations a visual world where feedback and wishes achieve a heightened sense of reality because...you can see them.”
Visual brainstorming not only enhances creativity, but also creates a unique energy. Even the most skeptical of clients have learned to embrace and value this practice.
Posted by Sarah Feloney, Senior Business Innovationist, Sarah@creativerealities.com