Social media is a giant cocktail party. I am not the first person to point this out, as the existence of this book would suggest (I haven't read it but since the author's title confirms my opinion, I am inclined to believe it's brilliant). I recently attended an interesting presentation at the Business Innovation Factory by Francois Gossieaux, author of The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. His main theme was that in order to successfully leverage web 2.0, you need to understand human 1.0. According to Gossieaux, businesses should worry less about what the latest and greatest technology can do and think more about the fundamental human behavior it can facilitate. He argues that humans are instinctively social creatures and the same basic principles apply online as they do in face-to-face interactions. I could not agree more. Yet so many social media marketing efforts ignore common courtesy and exhibit behavior you couldn't get away with at a cocktail party. I must admit I am guilty of committing some of these sins myself, but hey, we are all still learning the best way to play in the world of social media, aren't we? Here are 5 personality types that are sure to ruin the party.
In case you missed them, here are our picks for the Top 10 Tweets for the month of April (a slight twist on Top 10 Retweets, but isn't that what innovation is about, change?)
Flipping through the channels over the weekend, I came across one of my favorite movies of all time: Old School. Like the subject of this clever Onion article, I ended up neglecting my plans and re-watching this comedy classic in its entirety. I saw the movie from a whole new perspective, a business innovation perspective. The movie is fundamentally about a group of guys implementing a seemingly absurd idea that breaks the mold. They are creative problem solving geniuses. Believe it or not, this comedy can teach us all a few things about business opportunities, innovation initiatives, and creative problem solving skills. Here are a few of my favorite quotes from this hilarious movie and the serious insights they contain.
It seems that every magazine article I have picked up lately has related directly to creativity and innovation. The trend continued this morning, when I discovered the The Atlantic's special culture report on How Genius Works. In Project: First Drafts, the magazine asks some of the world's most creative and famous artists to explain their process of turning inspiration into art. Here are a few of my favorite quotes from the feature.
Here's a quote we would like to share with you on this one day of the year when we are all allowed to have some fun and be a little "foolish:"
A client recently impressed me with their willingness to use a powerful word that is rarely allowed to enter into the pursuit of innovation: the word "STOP." So often, innovation efforts are focused exclusively around invention sessions that lay out all sorts of potential new possibilities and opportunities. It is easy to get caught up in the excitement and wonder of it all. Invention is the fun part.
Last night on Jeopardy, a machine beat two humans in a game that requires the kind of contextual understanding once thought impossible for computers. IBM's supercomputer Watson beat two of Jeopardy's all-time greatest champions, Ken Jennings and Brad Rutter. How significant of a milestone is this? In his final Jeopardy answer, Jennings jokingly wrote "I for one welcome our new computer overlords." That might be jumping the gun, but what does this historic Jeopardy victory say about the future of innovation?